Is it better to be loved or feared?
That was the question Florentine statesman Niccolo Machiavelli raised more than 500 years ago.
Presidents have struggled to answer this question—and have come to different conclusions.
LOVE ME, FEAR MY BROTHER
Most people felt irresistibly drawn to John F. Kennedy (1961-63). Even his political foe, Henry Luce, the conservative publisher of Time, once said, “He makes me feel like a whore.”
But JFK could afford to bask in the love of others—because his younger brother, Robert, was the one who inspired fear.
Robert F. Kennedy and John F. Kennedy
He had done so as Chief Counsel for the Senate Rackets Committee (1957-59), grilling Mafia bosses and corrupt union officials—most notably Teamsters President James Hoffa.
Appointed Attorney General by JFK, he unleashed the FBI and the IRS on the Mafia. When the steel companies colluded in an inflationary rise in the price of steel in 1962, Bobby sicced the FBI on them.
In 1963, JFK’s cavorting with Ellen Rometsh threatened to destroy his Presidency. Rometsch, a Washington, D.C. call girl, was suspected by the FBI of being an East German spy.
With Republican Senators preparing to investigate the rumors, Bobby ordered Rometsch—a German citizen—deported immediately.
BEING LOVED AND FEARED
In the 1993 movie, A Bronx Tale, 17-year-old Calogero (Lillo Brancato) asks his idol, the local Mafia capo, Sonny (Chazz Palminteri): “Is it better to be loved or feared?”
Sonny gives advice to his adopted son, Calogero
Sonny says if he had to choose, he would rather be feared. But he adds a warning straight out of Machiavelli: “The trick is not being hated. That’s why I treat my men good, but not too good.
“I give too much, then they don’t need me. I give them just enough where they need me, but they don’t hate me.”
Machiavelli, writing in The Prince, went further:
“Still a Prince should make himself feared in such a way that if he does not gain love, he at any rate avoids hatred, for fear and the absence of hatred may well go together.”
Many who quote Machiavelli in defense of being feared overlook this vital point: It’s essential to avoid becoming hated.
To establish a fearful reputation, a leader must act decisively and ruthlessly when the interests of the organization are threatened. Punitive action must be taken promptly and confidently.
One or two such actions can inspire more fear than a reign of terror.
In fact, it’s actually dangerous to constantly employ cruelties or punishments. Whoever does so, warns Machiavelli, “is always obliged to stand with knife in hand, and can never depend on his subjects, because they, owing to continually fresh injuries, are unable to depend upon him.”
The 20th century President who came closest to realizing Machiavelli’s “loved and feared” prince in himself was Ronald Reagan (1981-1989).
Always smiling, quick with a one-liner (especially at press conferences), seemingly unflappable, he projected a constantly optimistic view of his country and its citizens.
Ronald Reagan
In his acceptance speech at the 1980 Republican National Convention he declared: “[The Democrats] say that the United States…has passed its zenith. My fellow citizens, I utterly reject that view.”
But there was a steely, ruthless side to Reagan that appeared when he felt crossed.
On August 3, 1981, nearly 13,000 air traffic controllers walked out after contract talks with the Federal Aviation Administration collapsed. As a result, some 7,000 flights across the country were canceled on that day at the peak of the summer travel season.
Reagan branded the strike illegal. He threatened to fire any controller who failed to return to work within 48 hours.
On August 5, Reagan fired more than 11,000 air traffic controllers who hadn’t returned to work. The mass firing slowed commercial air travel, but it did not cripple the system as the strikers had forecast.
Reagan’s action stunned the American labor movement. Reagan was the only American President to have belonged to a union, the Screen Actors Guild. He had even been president of this—from 1947 to 1954.
There were no more strikes by Federal workers during Reagan’s tenure in office.
Similarly, Libya’s dictator, Moammar Kadaffi, learned that Reagan was not a man to cross.
On April 5, 1986, Libyan agents bombed a nightclub in West Berlin, killing three people, one a U.S. serviceman. The United States quickly learned that Libyan agents in East Germany were behind the attack.
On April 15, acting on Reagan’s orders, U.S. Air Force, Navy and Marine Corps bombers struck at several sites in Tripoli and Benghazi. Reportedly, Kaddafi himself narrowly missed becoming a casualty.
There were no more acts of Libyan terrorism against Americans for the rest of Reagan’s term.
PERCEIVED WEAKNESS INVITES CONTEMPT
American Presidents—like politicians everywhere–strive to be loved. There are two primary reasons for this.
First, even the vilest dictators want to believe they are good people—and that their goodness is rewarded by the love of their subjects.
Second, it’s universally recognized that a leader who’s beloved has greater clout than one who isn’t.
But those—like Barack Obama—who strive to avoid conflict often get treated with contempt and hostility by their adversaries.